Since June this year, myself and Andrew Knight have been looking into a concept called “360 Degree Production”.

We’ve been exploring it, as well as discussing what is 360 degree production? What benefits does it have for the media industry as a whole? Are there any implications associated with it?

Well hopefully in this post, I’ll be able to share with you what I’ve learned, as this is still a learning experience for me. But from what I have gathered, 360 degree production is what is required of modern programming or publication.

The term, for me, means… All forms of traditional mediums and new technological advances working side by side in promoting, distributing programmes or text.

An example, BBC Radio 4’s flagship news programme, The Today Show. The programme broadcasts on traditional mediums – MW, LW and FM across the UK. The station also broadcasts on a digital radio platform, DAB as well as digital television. The Today Programme can be listened to online via the website/iPlayer and a regular podcast can be downloaded. All these forms different forms of distribution can be intertwined in terms of promoting the use and access of the programme wherever the listener is. The show can also be advertised on other BBC Networks.

That gives you an example of 360 Degree Production in radio, which can apply to all aspects of media. Another thing we have discovered there seems to be debate about the term “360 Degree Production”, is it “360 degree cross-media” or “360 degree”? The list is endless, but they all effectively mean the same thing. I think once the industry agrees on the set name it will be easier for students to research and find out what 360 Degree Production is.

Hopefully this quick blog post gives you an idea of what 360 Degree Production is and just how much people can take from it, in the video below Henry Jenkins gives an example of Barack Obama and how he reached to voters through different mediums.

(c) Henry Jenkins

Earlier today, Andrew and I completed our paper on 360 Degree Production, once approved it’ll be added to the blog, giving you a more in-depth critical view of 360 degree production as well as discussing the implications associated with the concept.

  • Andrew Knight

    A very interesting subject to cover, but was so good working with you to produce what I think is a good paper on such a difficult subject.

    I hope you get good feedback and comments from other readers. Andy

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